Sproxil Launches Mobile Product Authentication™ mobile app for Blackberry 10
Award-winning product verification technology now available to 97% of smartphone users
To download the app, Click here
Cambridge, Mass. (February 10, 2015) – Sproxil®, Inc., a leading provider of world-class brand protection, is proud to announce the launch of its’ Mobile Product Authentication™ (MPA™) mobile app for Blackberry 10, joining the company’s portfolio of iOS, Android, and Blackberry 7 mobile apps. The award-winning product verification service covers 100% of all phones via SMS and voice and is now available to 97% of the smartphone market globally. 1
The recently launched app is an alternative way for Blackberry 10 users to access Sproxil’s MPA technology, which originally launched as an SMS and voice based service. The technology allows consumers to avoid potentially dangerous counterfeits by verifying that the products come from a genuine, legitimate source.
MPA’s security labels have scratch card technology – similar to that used for replenishing mobile airtime – to hide the unique, product-specific code. Every MPA protected product bears this label. At point of purchase, consumers remove the label’s scratch panel to reveal the code, which they text for free to Sproxil.
Alternatively, consumers can use the company’s mobile apps, which allow for verification by typing in the number or scanning the 2D barcode. Almost instantly, the cloud-based technology processes the code and replies to the consumer indicating if the product is genuine or suspicious.
“Our mobile apps are developed with the same high standards of security, speed, and reliability that MPA product verification technology is globally recognized for,” states Lu Zou, Systems Architect at Sproxil. “With millions of consumers already using the verification service, we see a significant opportunity for brands to better connect with and understand consumers in emerging markets – an opportunity that will set them apart from their competitors.”
The MPA solution can be used to verify any tangible item, and Sproxil’s solution is currently being implemented and used for products across multiple industries including pharmaceutical, skin care, supplements and vitamins, electrical cabling, automotive and motorcycle parts and agro-business, to name a few.
To download the app, Click here
Contact:
Jeff Loucks, PR Manager, Sproxil
+1 (781) 571-9330
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Global market share held by the leading smartphone operating systems from 1st quarter 2011 to 2nd quarter 2014 (Q2 2014 data) http://www.statista.com/statistics/236035/market-share-of-global-smartphone-os-shipments-by-mobile-operating-system-per-quarter/
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An interesting related detailed attempts to stop the practice of pay-for-delay where brand name drug companies create private settlements paying generic drug manufacturers to keep generic versions of the drug off the market. This practice began following three court cases that prevented the Federal Trade Commission from taking action on behalf of consumers and has become commonplace as a means to end drug patent litigation. As with TOS, private contracts are being used to distort the balance between rights-holders and the general public.
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I think a huge problem with intellectual property rights of pharmaceutical companies is that they patent chemical compounds of plants found in the Global South to create expensive drugs for the marketplace of the North. Also, the livelihood of many indigenous communities is dependent upon the natural resources in their environment. Such communities have traditional uses of particular plants to cure different health related illnesses. If pharmaceutical companies retain the power to own and exploit such resources, communities in the Global South will suffer.
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