Clinches Top 30 Finalist place at the African Health Forum in Cape Verde, beating over 2,400 applicants from 77 countries.

Praia, Cabo Verde (March 19, 2019) – The World Health Organization (WHO) will present Sproxil, a product verification industry leader, as a top 30 finalist of the first-ever WHO Innovation Challenge. This takes place at the second WHO Africa Health forum in Praia, Cabo Verde, on March 26, 2019.

Sproxil, an early innovator in Africa’s growing healthcare technology industry, will be recognized for its impact already created and its ability to scale up its innovative services sustainably.

“Sproxil is honored to receive recognition from the WHO. We have helped consumers and patients avoid suspicious products over 80 million times since we launched in Nigeria. With our growing businesses in Asia and Africa, we have gathered insights from business leaders across multiple industries,” Sproxil founder and CEO Dr. Ashifi Gogo said. “We are on track to launch a new set of advanced features this year that will bring even more peace of mind to consumers in emerging markets,“ he added.

Over 2,400 organizations and individuals submitted applications over a short four-week period. The competitive process reduced the list to 639, of which only 30 were chosen by an expert panel.

Dr. Matshidiso Moeti, WHO Regional Director for Africa remarked, “the amount of response from the Innovation Challenge affirms the enthusiasm, especially among young people, to make a difference and contribute to the health care system on the continent. Health innovators have found a new home at WHO, where their innovative ideas will be supported in partnership with our network of stakeholders.”

WHO’s first Innovation Challenge drew applications from 77 countries overall, with 57% of those submissions coming from African nations. Over a third of the entries were from women. The WHO plans to launch a dynamic virtual marketplace platform which will offer the world a unique opportunity to experience award-winning African innovations.

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About Sproxil

Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing spend. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide.

Sproxil has earned numerous awards and honors, including the 2009 Clinton Global Initiative Outstanding Commitment Award, the 2013 White House Champions of change award, and the 2014 Schwab Foundation for Social Entrepreneurship award for Social Entrepreneur of the year. Sproxil was also named the most innovative healthcare technology company in the world by Fast Company Magazine, and #7 most innovative across all industries. 

Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil’s product suite, please visit www.sproxil.com.

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Sproxil Marketing

pr@sproxil.com

+1 209 877 7694

We are thankful for the year 2018 and even more for the year 2019 as this year marks a decade since we launched our operations. We are proud of all that we have accomplished in this number of years, from launching our operations in one country and expanding into many other countries in different continents, to creating new and innovative solutions, as well as acquiring new markets. Top local and international manufacturers have deployed our award-winning solutions across the globe, and we have championed leading brand and marketing strategies for these organizations.

We appreciate our many clients and partners who continue to trust us to boost their sales through consumer engagement with over 80 million interactions from consumers on their mobiles, and millions of dollars of incentives sent directly to consumers.

We remain firm with our commitment to continuously empower the average consumer with technology to make the best purchase decisions and provide innovative and scalable solutions to drive business growth and profitability for our clients.

Let’s work together to make 2019 a profitable year.

Customer satisfaction is imperative to the success and growth of any business, regardless, of scale. In a competitive marketplace, a key differentiator for thriving for the long term is customer satisfaction, and over the years this business metric has become an integral part of corporate strategy globally.

Satisfaction is one of the major indicators of how likely a firm’s customers will make further purchases in the future, as satisfied customers will likely repeat purchase, while dissatisfied customers are likely never to revisit a particular product or brand. Customer satisfaction also helps highlight the metric with which business owners and marketers can measure true business performance from a customer’s perspective, providing insights on problem areas and how best to improve them.

Making customer satisfaction a focal part of your enterprise strategy will significantly benefit your business and here are top 5 ways you can improve your customers’ experiences.

1) Quality Service – Delivering quality service/product should be a top priority for every business. Customers are drawn to a product or service of good quality like magnets are drawn to a metallic object. A product with less or substandard quality is disastrous to your brand and overall business reputation. A brand that is highly counterfeited is likely to get a negative brand reputation as counterfeit goods are either of low quality and have potential harm (physical and psychological) on your consumers. Counterfeit products are also harmful to the health and reputation of your business as consumers who are unaware of the fact that they are purchasing counterfeits in place of the original may spread negative reviews about that brand and end up in some way ruining the brand’s reputation. This is one of the reasons why most businesses have adopted anti-counterfeiting technologies to protect their consumers and products from counterfeits.

2) Go the Extra Mile – Customer satisfaction does not just stem from meeting your customers’ needs but also exceeding the their expectations. A loyalty campaign is one sure way of achieving this. Providing quality product or service to a customer while also rewarding the customer for their brand loyalty shows that you care and can go the extra mile for your customers.

3) Be Open to Feedback – Getting and genuinely analyzing the feedback from your customers is also a great way to improve customer satisfaction. Whether negative or positive, it is important to always listen to what your customers have to say about your brand. With the advent of social media and social listening tools, it has become very easy to get feedback from customers. Be swift to address negative feedback when you receive any, Use it to your advantage also assure customers that their feedback has been considered and will be worked upon. Additionally, provide relevant updates based on previous feedback that have been worked on and the changes within the organization based on the consumers’ feedback received.

4) Treat Every Customer as King– Every customer is important, whether newly acquired or existing. Do not undermine the power of a single customer, irrespective of how much their total purchase is worth. Make your every customer feel welcome and appreciated.

5) Keep your Promises – Do not promise more than you can deliver, but always deliver more than you promise. Failed brand promises can ruin your business reputation, so be sure always to keep your word.

Conclusively, it is important to note that a business cannot grow if it has a churn problem and customer satisfaction is key to eliminating this.

Are you interested in improving customer satisfaction for your business? Connect with us to discuss how our solution can help you drive better customer engagement and satisfaction.

In May this year, we celebrated a 75 million consumer verification milestone – the highest in the industry and we are proud to announce that we mark yet another noteworthy milestone as consumer verifications have exceeded 80 million in just a short period. This implies that an increasing number of consumers are actively using the MAS solution to verify that they are indeed purchasing genuine products.

We are proud of the enormous progress that we have made with our technology, and we remain committed to our goal in ensuring that consumers have access to quality and genuine medicines, foods, and other products. Technology is one of the most powerful weapons in the fight against fake drugs and other products, as reported by Healthcare Global Magazine; and with Sproxil’s mobile technology, consumers have become empowered with the right tool for protecting themselves against this life threatening scourge.

The Business Value

Leveraging Sproxil’s technology, businesses can avoid revenue losses and declining brand reputation that may occur if their products are being counterfeited. Sproxil’s technology also offers enormous marketing benefits as data available on our portal can be explored for smarter and more effective decision making. With over 80 million consumer interactions, businesses have the opportunity to engage, educate and inform their consumers about their brand and products as well as reward them for their loyalty.

Are you ready to integrate your business with Sproxil’s technology? Click here to contact us.

About Sproxil

Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s multi-award winning solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing expenditure. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide. Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil’s product suite, please visit http://www.sproxil.com.roxil.com.

Sproxil consumer loyalty solution enables brands to engage and reward their loyal consumers. This flexible point-of-sale reward solution with built-in fraud protection mechanism provides a convenient and effective way for brands to offer mouth-watering incentives to consumers for purchasing genuine products. Fast Cables Company leveraged this opportunity and decided to run a campaign to reward their consumers for being loyal. The campaign was tagged Fast Tasdeeq and the main prize was a brand new car. The Fast Tasdeeq campaign was open to all consumers of the Fast cable brand in Pakistan that verified genuine products. Mr Imtiaz from Faisalabad emerged the winner of the campaign as he had the highest number of verifications. Other prizes included motor cycles, refrigerators, mobile phones, etc.

The campaign which commenced in March this year afforded consumers the opportunity to verify the authenticity of their cables for a chance to win prizes. Details of the campaign were publicized across the brand’s social platforms to reach more of its consumers. The campaign gained wide traction and consumers became even more interested. Sproxil received thousands of verifications from Fast Cables consumers from all over Pakistan. There was better brand awareness for Fast Cables products and as the campaign progressed more consumers both new and existing joined in for a chance to win.

Fast Cables saw an increase in sales during the promotion period as more consumers were engaged with the brand and purchased more products to increase their chances of winning. This enabled the company to gain additional market share during the promotion period and increased loyalty among its consumers.

Is your company looking to increase sales, increase brand awareness, increase market share, all while protecting its consumers from substandard products, then talk to a Sproxil representative and let us help set you up. Click on here to request a live demo from our team.