Building Trust and Transparency

Since inception, Sproxil’s goal has been about building trust and transparency through the provision of innovative technology solutions to empower consumers, manufacturers and other business stakeholders against fraudulent trade activities. We launched in Nigeria in 2009 and since then we have expanded our operations into other countries across Africa, Asia, Europe and North America.

With these expansions come a new vision and even more responsibilities which we are adequately prepared to handle, and in line with this, we have updated our vision and mission statements to capture our wider vision for the global business community.

Read our updated statements here.

Sproxil’s Trade Loyalty Program to Boost Channel Partner Engagement

Sproxil launches its trade loyalty program to support business operations across all sectors. We understand the importance of trade and channel partners in today’s business world and the fundamental role they play in an organization’s business model. Their influence cannot be overlooked or ignored as they serve as the medium through which a company’s product reaches its consumers, making up the different touch points in a product supply chain.

The sales system typically goes through an intermediary, either small or big, and these intermediaries determine if your company’s product gets to the customers or not, and its availability per time. A classic example is a company that is looking to launch a new product (the company can be new or existing). Before getting to the consumers, the company needs to first introduce the product to its distributors and retailers who then introduce and promote the product to the consumers at the point of sale using marketing activation activities. Conversely, a company needing to boost sales of existing products and increase market share would also need to connect and engage with its channel and trade partners.

Sproxil’s Trade Loyalty program offers businesses a convenient way to connect and engage channel partners at every touch point. Our solution will:

Support marketing and sales efforts to boost revenue performance
Provide an end-to-end means for businesses to engage and reward their trade partners
Provide data on trade and channel partners for companies to make more informed and impactful decisions
Monitor trade activities conveniently without the need to be physically present in the market
Run targeted trade campaigns and loyalty reward programs.

The Trade Loyalty Program is a new offering within Sproxil’s award-winning product portfolio – Sproxil Champion which has helped brands – both multinational and indigenous, record significant marketing and sales success. The Sproxil Trade Loyalty Program is designed towards achieving high impact sales and revenue growth for businesses.

Are you considering a loyalty program to connect, engage and reward your channel partners? Contact us today.

Mobile Authentication Technology Offers New Hope for Consumers’ Health & Well-being

Counterfeiting is a global problem affecting consumers, brands and the governments. Brands lose billions of dollars in revenue yearly to counterfeiting activities, the same goes for the government who lose tax revenue to this activity and thousands of consumers die yearly from consumption of counterfeit products. Almost everything gets counterfeited, from drugs to food, baby formula, automobile parts, luxury items, etc. making it a growing concern for the global community.

Mobile Authentication Solution (MAS) is a disruptive technology that is changing the game. Key players in product authentication like Sproxil have provided this technology for consumers, brands and other stakeholders to help mitigate counterfeiting. Sproxil, the pioneer of the anti-counterfeiting technology in Nigeria, has made this technology easily accessible to consumers and brands across the globe. Consumers can access this technology on their mobile phones as codes for verification can be sent via SMS, mobile apps, the web, etc. Mobile authentication technology provides immediate responses to consumer verification requests.

This has brought about a new hope to the global community. Consumers can now get good quality products without fear of being tricked into purchasing products of inferior quality that may lead to disastrous outcomes. They can check to verify if the product is authentic at the point of sale, while brands can deploy this technology to check counterfeiting activities related to their products. With over 75 million consumer verifications recorded on Sproxil’s platform, the impact of this technology has been prominent in continents like Africa and Asia.
Sproxil has partnered with multiple brands to protect consumers and to ensure that the affected companies recover their lost market share from counterfeiters and regain consumers’ trust.

We are firmly committed to providing innovative brand protection solutions for brands and consumers across the globe.

Genuine Product Assurance

Top Quality Guaranteed

From an award-winning anti-counterfeiting technology available for consumers, brands owners and law enforcement agencies, to a consumer loyalty solution designed to engage and incentivize consumers for genuine purchases made, and a cutting-edge track and trace technology designed to secure company’s supply chain, we stay true to our mission to provide innovative technology solutions that improve the quality of life of individuals and societies.

We are most grateful to all our partners for trusting in our competencies. As a business service provider, we seek to develop lasting partnerships with our clients and with lots of clients spanning various sectors and millions of consumers; we remain the most experienced mobile authentication service provider across the globe. We are strongly committed to excellence through professionalism, innovative technologies, and outstanding service delivery.

Counterfeit Free World

As we mark World Anti-Counterfeiting Day (WACD), take a moment to imagine a counterfeit free world; a system that is free of fraudulent trade activities. This would essentially mean that you, the brand owner and your consumers get value for money spent on products. In your case as a manufacturer, you gain steady increase in sales, revenue, consumers trust and loyalty. On the part of the consumers, they get their money’s worth, sound health and they can freely trust and be loyal to their preferred brands.

Sadly, this is not the reality of economies of the world today. Counterfeiting remains a global threat to nations, posing health risk to consumers and revenue loss for brands. This issue affects both the developing nations and the developed nations of the world; however it is much more predominant in the developing nations. Substandard or fake products have led to multiple fatalities and deaths even, with consumers being unaware of the originality of the products they intend to purchase and unknowingly consuming these products. The global counterfeiting market is said to be valued at $534 billion and keeps growing annualy.

Sproxil, as an organization is on a mission to make counterfeiting unprofitable and also enable genuine brand owners regain their market share as well as safeguard consumers from counterfeiters. At the core of our business are innovation, social impact, sustainable growth and collaborative competencies. We are well aware that the fight against counterfeiting should be a collaborative one hence, our commitment to partner with brand owners, stakeholders and the government to ensure put an end to this global threat.

To read about our award winning suite of solutions and their benefits to your business, click here and here to contact us.

75 Million Consumer Engagement Milestone

We are glad to announce Sproxil’s recent achievement of reaching the 75 million consumer engagement milestone – the highest in our industry! This achievement further confirms our position as the #1 Mobile Authentication Service provider and as a global consumer engagement expert. As a social enterprise, we are driven by innovation, value for life, empowerment, and trust, and we are also aware that the fight against counterfeiting will continue to be collaborative; hence, our commitment to continually partner with more brand owners, stakeholders and the government to curtail this global issue.

How will this milestone impact your business?

There is an increased consumer awareness about counterfeiting and their willingness to protect themselves from counterfeit products
Consumer’s heightened trust in brands who take measures to protect them from adulterated, substandard and outright fake products
An opportunity to increase your brand reach using Sproxil’s bespoke solutions to connect with consumers on the go
You can leverage Sproxil’s engagement platform to delight your customers by rewarding them for their brand loyalty
Improved brand equity and affinity opportunities for your products
Opportunity to improve your sales numbers and retain, and grow your market share
Carry out brand health checks using Sproxil’s technology to conduct consumer surveys across multiple locations

About Sproxil
Sproxil uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer-focused product protection and targeted marketing solutions. Its award-winning mobile technology drives revenue and engages consumers at the point of sale through brand assurance, fraud protection, and loyalty rewards. Sproxil’s flagship technology is touted as the most widely used solution of its kind, deployed by several large companies across ten industries and protecting millions of consumers around the world.

Why your Business Needs to Focus on Customer Satisfaction

The customer is the lifeblood of any business; they are the biggest asset any organization can have. The success of a company is determined by how much value or satisfaction customers derive from the product or service the business supplies. Customer satisfaction is an essential factor in any organization as it helps foster long-term relationships between the business and the customer and determines revenue stream.
Based on their experiences or satisfaction levels, customers make decisions on whether to repeat purchase or not. If previous experience were positive, customers would most likely repurchase that product. If otherwise, they definitely won’t revisit the product. 81% of satisfied customers are more likely to do business with you again if they have a positive experience. This proves that ongoing satisfaction leads to customer loyalty.
Positive customer experience also impacts the bottom line of the company directly. The business retains its existing customers and acquires new ones through word of mouth. Satisfied customers share their experiences with others, recommending your company to their networks. A recent report estimates that 85% of new customers for small businesses are gained through word of mouth. Advocacy has been proven to be the most efficient strategy in acquiring new customers for any business, and this can only be achieved if the customer derives satisfaction from the product or service supplied.

Customer satisfaction measures a company’s growth potential; it provides the metrics business owners can use to manage and improve their businesses. According to Michael Lebouef that “a satisfied customer is the best business strategy of all.” because it is a key differentiator and critical element of a business strategy. It provides the metrics business owners can use to manage and improve their businesses. According to Michael Lebouef that “a satisfied customer is the best business strategy of all.”

A report by Hubspot Academy states that 80% of companies believe that they deliver superior customer service while 8% of customers feel that they experience excellent service. The statement inherently means that some companies think their customers are happy with their services while customers think otherwise. That is why the need to measure customer satisfaction should not be overlooked. It is not enough to assume that since customers are buying from you, they are satisfied or loyal to you. That is why it is important to conduct periodic customer satisfaction survey to gauge your customers’ experiences and how they feel about your product or service. Surveys provide the information you need to identify problem areas associated with your product or service. Identifying problem areas are particularly important as it allows you check for areas that might lead to churn problems and revenue loss.

Businesses who focus on customer satisfaction thrive better than customers who don’t. Keeping your customers happy and satisfied should be a priority as this will lead to more revenue for your business.

Real-Time Data Benefits for Businesses

Data is essential for every business whether big or small. The art of data acquisition and analysis enables corporations make more informed and impactful decisions. Even more crucial is data acquired as events or activities related to a particular business or market occurs. The importance of obtaining timely and accurate information about your product, consumers, competitors or the market, in general, cannot be overstated. With a business environment that is increasingly dynamic and unstable, corporations need to keep abreast with current happenings and trends in their various industries to stay competitive, and one way to keep up with this dynamism is through real-time data acquisition.

Actively monitoring industry or market trends as they occur creates endless possibilities for businesses. One of such is the ability to check for potential disruptions and possibly readjust strategies to suit a particular objective better. Gone are the days of waiting for an extended period to obtain data or report from a specific activity. Presently, data can be collected on the go as an event or trend occurs, making it possible for the business to make more timely decisions.

The advent and development of new technologies have played a significant role in ensuring the ease of obtaining data in real time or as events in the market unfold. Sales and market trends can be monitored daily to gain insights into a particular market. Take for example a business facing low sales and is looking to run a marketing campaign to reach its consumers and improve product sales. With a solution like Sproxil’s technology, the campaign can be monitored in real time to measure its immediate impact on the market better. Sproxil portal captures data that shows consumer purchase activities and patterns, giving users the opportunity to identify their consumers, their location, frequency of purchase, best sellers, etc. This information provided enables the business run more targeted promotions to reach its specific market, influence consumers’ usage behavior with loyalty programs and secure Return on Investment for market spends.

Hence, for a business to remain competitive, it has to stay abreast of the changes in its market environment, and be able to take immediate or prompt business decisions that will positively impact on its sustainability and growth. It is worth stating that only the businesses that respond swiftly to the ever dynamic macroeconomic factors through insightful and useful data gathered will be around for the more challenging times to come.

To know more about Sproxil’s portal, click here to send us a message.

Partners in Innovation – Sproxil Supports Fast Cables’ Impressive Growth

Fast Cables Limited recently launched the first of its kind CCV cable manufacturing facility and aluminum alloy plant in Pakistan. The facility was inaugurated by H.E. Shahid Khaqan Abbasi, Honourable Prime Minister of Pakistan, who congratulated and appreciated the company on its innovative stride. He stated that ‘’establishment of an aluminum alloy plant in Lahore was a good omen for the country’s economy”.

Using Sproxil’s Champion platform, Fast Cables is the pioneer of consumer-oriented electrical cable verification with prizes in Pakistan. The program which is known as Fast Tasdeeq encourages consumers to verify products at the point of purchase after which they may win a prize for genuine verifications. Every quarter, Fast Cables uses Sproxil’s Champion platform to pick a winner who gets a Fast Tasdeeq grand prize.

Sproxil Pakistan Managing Director, Mr. Faisal Raza congratulates Fast Tasdeeq head, Mr. Asif Javed.

In a statement about Sproxil’s partnership, Mr. Asif Javed, Head of Fast Tasdeeq stated that Fast Cables is pleased to have adopted Sproxil’s technology to implement the Fast Tasdeeq scheme. The company has doubled its rewards budget since the program began.

Sproxil Pakistan Managing Director, Mr. Faisal Raza, remarked “we at Sproxil also congratulate Fact Cables on this noteworthy milestone and we look forward to celebrating additional success in the near term.”

About Sproxil

Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s multi-award winning solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing expenditure. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide. Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil’s product suite, please visit www.sproxil.com.

About Fast Cables

Established in 1985, Fast Cables Limited is a top manufacturer of electrical cables in Pakistan. Widely known for high quality and its innovative capacity, Fast Cables is recognized as one of the most consistent and trusted brands in the Cable Industry of Pakistan. See more at www.fast-cables.com.

Sproxil CEO Joins World Leaders at World Economic Forum Annual Meeting

Cambridge, Mass. (January 14, 2018) – Dr. Ashifi Gogo, founder and CEO of Sproxil, a leading provider of mobile-based consumer engagement solutions, will join prominent government and business leaders at the 48th World Economic Forum Annual Meeting in Davos-Klosters, Switzerland.

Over 60 heads of state and government, as well as 2,500 leaders from business and society, will convene at the Annual Meeting from January 23-26 under the theme Creating a Shared Future in a Fractured World. In a historic move, seven women, ranging from IBM CEO Ginni Rometty to renowned social entrepreneur Chetna Sinha will co-chair this year’s annual meeting.

Dr. Gogo will join world leaders discussing best strategies for addressing essential agenda items:

Driving Sustained Economic Progress
Navigating a Multipolar and Multi-conceptual World
Overcoming Divisions in Society
Shaping the Agile Governance of Technology

Dr. Gogo was named a 2014 Social Entrepreneur of the Year by the Schwab Foundation, a member of the World Economic Forum community. Since then, he has regularly contributed to the Forum community, presenting at the 2015 Annual meeting on the role of businesses in the social agenda (see video) and serving on its Global Agenda Council on Social Innovation and the Meta-Council on the Illicit Economy. Dr. Gogo was also an instrumental team member in creating the Meta-Council’s capstone briefing paper on the state of the illicit economy.

“Over the past few years, I have become truly impressed with the depth and breadth of expertise readily available at World Economic Forum events. The degree of openness and intellectual rigor world leaders provide sets a great stage for transformative conversations,” Dr. Gogo said.

Sproxil launched Africa’s first regulator-backed mobile drug verification system for patients in Nigeria. Since joining the World Economic Forum community, Sproxil has expanded to new industries such as beverages, automotive parts, electronics and medical devices, and now counts India as its largest market. Sproxil has also provided over 65 million verifications to consumers in Asia and Africa. Through its engagement at the Forum, Sproxil continues to offer its thought leadership on various global topics, including why small data makes a big difference in Africa, how to fight the scourge of fake medicines, if drugs should be 3D printed from the internet and whether businesses should lead the social agenda.

“I look forward to continuing multiple productive conversations within the Forum community at the Annual Meeting,” concluded Dr. Gogo.

About Sproxil
Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s multi-award winning solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing expenditure. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide. Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil’s product suite, visit sproxil.com.

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Contact:
global.marketing@sproxil.com
+1 209 877 7694