Category: Updates

Sproxil presents at the 2009 U.S.-Africa Business Summit

Sproxil CEO Gogo presents at the 2009 Corporate Council on Africa 7th Biennial U.S.-Africa Business Summit, attended by five African presidents and current U.S. Secretary of State Hilary Clinton.
The business summit featured forward thinking organizations and business entities actively involved in developing Africa through wealth creation, by leveraging America’s strong history of private enterprise, technology innovation and sound management principles. The Corporate Council on Africa’s membership represents an overwhelming majority of U.S.-based enterprises doing brisk business in Africa.

More on the CCA:

“The Corporate Council on Africa (CCA), established in 1993, is at the forefront of strengthening and facilitating the commercial relationship between the United States and the African continent. CCA works closely with governments, multilateral groups and business to improve the African continent’s trade and investment climate, and to raise the profile of Africa in the US business community.”

Watch Secretary Clinton deliver her remarks here.

Sproxil CEO Gogo to speak at FNIH’s mHealth Summit

Sproxil CEO and founder Ashifi Gogo will be speaking at the Foundation for National Institutes of Health’s mHealth Summit on the use of Mobile Technologies in Health and Health Research. The summit is being held October 29-30, 2010 in Washington, DC to help accelerate the successful use of mobile technologies to play a crucial, strategic role in reducing health disparities around the world.
The mHealth Summit is a public-private partnership being convened by the Foundation for NIH, the National Institutes of Health and other agencies to bring together researchers, policy-makers, collaborators and visionaries from around the world to exchange ideas, novel approaches, research and findings surrounding mHealth issues both in the United States and in developing countries. You can find out more about mHealth Summit here.

Welcome to Sproxil

What do you do? »

Sproxil provides mobile product authentication against counterfeit products in emerging markets and the developed world using cell phones.

We provide software and systems that capture market intelligence in emerging markets using cell phones.

Our service provides automatic protection against counterfeiters.

Why does it matter? »

Brand and product pirates in emerging markets pose a significant risk to legitimate manufacturers which leads to the following;

  • Brand degradation
  • Decrease in sales
  • Consumer purchasing apprehension
  • Exposure to lawsuits.

Over $500 billion in counterfeit products are traded yearly, depriving genuine businesses of significant revenue while compounding the job of government enforcement and regulatory bodies.

How does it work? »

  • The consumers purchase a product
  • They scratch and text a simple numeric code unique to the product to a number provided to them for free.
  • The consumers instantly receive confirmation of the authenticity of the product.

SCRATCH

sproxil text code

GENUINE PRODUCT

FAKE

Brand owners can then:

  • Send personalized real-time offers at the point of purchase.
  • Lock down supply chains to prevent product diversion.
  • Access live market intelligence in cash-based societies.

It’s more secure than holograms: the booming multi-billion dollar mobile phone market has been using this method for the last 15 years without any major flaws.

Sproxil’s solution provides numerous benefits for;

Governments

Drug regulators

Law enforcers

Industry and professionals

Foreign donors

Foundations and non-profits

Telecom operators

Consumers