Sproxil CEO Joins World Leaders at World Economic Forum Annual Meeting

Cambridge, Mass. (January 14, 2018) – Dr. Ashifi Gogo, founder and CEO of Sproxil, a leading provider of mobile-based consumer engagement solutions, will join prominent government and business leaders at the 48th World Economic Forum Annual Meeting in Davos-Klosters, Switzerland.

Over 60 heads of state and government, as well as 2,500 leaders from business and society, will convene at the Annual Meeting from January 23-26 under the theme Creating a Shared Future in a Fractured World. In a historic move, seven women, ranging from IBM CEO Ginni Rometty to renowned social entrepreneur Chetna Sinha will co-chair this year’s annual meeting.

Dr. Gogo will join world leaders discussing best strategies for addressing essential agenda items:

Driving Sustained Economic Progress
Navigating a Multipolar and Multi-conceptual World
Overcoming Divisions in Society
Shaping the Agile Governance of Technology

Dr. Gogo was named a 2014 Social Entrepreneur of the Year by the Schwab Foundation, a member of the World Economic Forum community. Since then, he has regularly contributed to the Forum community, presenting at the 2015 Annual meeting on the role of businesses in the social agenda (see video) and serving on its Global Agenda Council on Social Innovation and the Meta-Council on the Illicit Economy. Dr. Gogo was also an instrumental team member in creating the Meta-Council’s capstone briefing paper on the state of the illicit economy.

“Over the past few years, I have become truly impressed with the depth and breadth of expertise readily available at World Economic Forum events. The degree of openness and intellectual rigor world leaders provide sets a great stage for transformative conversations,” Dr. Gogo said.

Sproxil launched Africa’s first regulator-backed mobile drug verification system for patients in Nigeria. Since joining the World Economic Forum community, Sproxil has expanded to new industries such as beverages, automotive parts, electronics and medical devices, and now counts India as its largest market. Sproxil has also provided over 65 million verifications to consumers in Asia and Africa. Through its engagement at the Forum, Sproxil continues to offer its thought leadership on various global topics, including why small data makes a big difference in Africa, how to fight the scourge of fake medicines, if drugs should be 3D printed from the internet and whether businesses should lead the social agenda.

“I look forward to continuing multiple productive conversations within the Forum community at the Annual Meeting,” concluded Dr. Gogo.

About Sproxil
Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s multi-award winning solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing expenditure. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide. Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil’s product suite, visit sproxil.com.

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Contact:
global.marketing@sproxil.com
+1 209 877 7694

Sproxil Launches Tanzanian Country Office In Partnership With UKAID, The Human Development Innovation Fund, and The Tanzanian Private Sector Forum

Global Anti-Counterfeiting & Consumer Engagement Company Formally Commences Operations In Fifth African Country.

CEO Tanzanian Private Sector Foundation gives a statement to members of the press, flanked by the country director, Sproxil Tanzania (L), and regional director, Sproxil Africa (R)

Dar es Salaam- Tanzania (October 27, 2017) – Sproxil, a global leader in mobile-based brand protection and consumer engagement technology, has opened a country office in Tanzania. The launch event was held on the 26th of October to formally present its award-winning suite of solutions to corporate entities, regulatory bodies, and the government, as well as facilitate discussions on a cohesive approach to fighting counterfeiting.

In addition to introducing Sproxil’s solutions to corporate Tanzania, the event served as a platform for fostering understanding and mapping out areas of collaboration between all stakeholders in the anti-counterfeiting and consumer engagement space. To represent the regulatory bodies, there were presentations from the Tanzanian Board of Standards, and the Tanzanian Food & Drug Administration. There was also a panel of representatives from law enforcement, as well as strategically chosen directors of Tanzanian private companies to represent the interests of their respective sectors.

Speaking on the significance of the launch to society in general, Chinedum Chijioke, Managing Director, Sproxil Africa, said “fake, illegal or substandard products are a danger to the health of the public, financial and reputational health of well-meaning brands, and also negatively impact the economy. When this happens, the low-income earners in the society are most vulnerable, which is why it is the duty of both the private & public sector to empower them through the adoption of easy to use, effective solutions like Sproxil Defender.”

Speaking of UKAID’s motivation for partnering with Sproxil, David McGinty, the team leader for HDIF Tanzania, said: “Sproxil’s consumer interaction technology is a good example of innovative, scalable, information and communication technologies for development (ICT4D), that we believe have the potential to achieve sustainable societal impact.”
Although illegal and counterfeit pharmaceutical inputs were the focus of the workshop, Sproxil’s verification service can be used by brands from any sector. With a mobile phone, Tanzanian consumers will now be able to verify the authenticity of their goods in seconds, by sending the unique codes on the products to Sproxil’s designated verification system. Since the launch of this service in 2010, Sproxil has fielded over 50 million direct consumer interactions for brands globally, the highest number recorded.

About UKAID
Established in 1997, the Department for International Development (DFID) leads the UK’s work to end extreme poverty through the UKaid program. DFID tackles the global challenges of our time including poverty and disease, mass migration, insecurity, and conflict. Our work is building a safer, healthier, more prosperous world for people in developing countries and the UK too. We work in countries across Africa, Asia, and the Middle East, many of which are fragile or at risk from fragile neighbors. We also have regional programmes in Africa, Asia and the Caribbean, and development relationships with three aid dependent Overseas Territories – St Helena, the Pitcairn Islands, and Montserrat. In addition to working directly in countries, DFID also gives UK Aid through multi-country global programmes and core contributions to multilaterals.

About HDIF
HDIF aims to identify and support innovations that have the potential to create social impact in education, health and, water, sanitation and hygiene (WASH) across Tanzania. With a focus on market-driven solutions, HDIF catalyzes the development, testing and scaling of innovative models of service delivery, information and communication technologies for development (ICT4D), and product solutions in health, education, and WASH. With a mission to catalyze social impact through innovation in education, health and WASH (Water, Sanitation and Hygiene) by supporting innovators through a challenge fund and expert assistance; the three main components of the programme are Inspiring, Catalyzing, and Transforming.

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Contact

Ashok Maurya
Country Manager, Sproxil Tanzania
ashok.maurya@sproxil.com

Sproxil India to Participate in MASCRADE 2017

The Federation of Indian Chambers of Commerce & Industry (FICCI) is organizing its flagship annual event under the title: MASCRADE 2017 ( Movement Against Smuggling and Counterfeit Trade) on 12-13 October 2017 in New Delhi. The theme of this year’s conference is Protect Your Brand Globally: Fight Counterfeiting, Smuggling, and Piracy. The conference will focus on various aspects of brand protection, countering illicit market operations and building collaborations with law enforcement agencies.

As one of the foremost brand protection and consumer engagement firms in India, Sproxil will be participating in this event. The conference has been structured to ensure that both national and international stakeholders can dialogue and deliberate to identify opportunities for joint action between governments, the private sector, and enforcement machinery to combat illegal trade. It also aims to design tangible solutions to counter illicit trade in global markets. To this end, Sproxil will be contributing from its wealth of experience working with both governments and private organizations.

5-star Service Guarantee For All

We are glad to announce that we are promoting our 5-star service guarantee program from beta and making it available to all of our clients starting today. Our program ensures that clients continue to get the best service quality in the industry with service level agreements covering the delivery of critical components of our award-winning products. Contact your service delivery representative today to get more details!

We are very grateful to our many clients who continue to trust us to boost their sales through consumer engagement. With over 60 million transactions from consumers on their mobiles, and millions of dollars of incentives sent directly to consumers, including a Mercedes-Benz, we are the most experienced provider of mobile-enabled on-pack promotions with built-in anti-fraud features designed specifically for emerging markets. Contact us today to grow your sales through innovative loyalty campaigns that excite consumers and earn their long-term loyalty. Let’s make your 2017 sales amazing.

Case Study: Nigerian Beauty Brand Boosts Sales By Over 600% With Sproxil Champion

Case Study: Nigerian beauty brand boosts sales by over 600% with Sproxil Champion.
The unfortunate truth about brand infringement is that by the time the product owner realizes his brand is under attack, this attack is already well under way. By this time a portion of his revenue has been lost to the counterfeiter, as well as potential earnings from consumers who have deserted the brand due to bad experiences with the product.

When this happens, many companies turn to product verification solutions like Sproxil Defender. In some cases, the problem has to be managed discreetly; otherwise, paranoia about the existence of substandard copies of the product will lead to a mass boycott.
This is the beauty of the Sproxil Champion solution. The allure of guaranteed or possible incentives helps to propel the consumer past their initial doubt to give the product another chance to win their loyalty. Very often, this is all that is needed, as Mr. Emeka Okonkwo, the Nigerian distributor of Otentika; a Swiss cosmetic brand found out. Within three months, sales which had declined to an occasional trickle were revived and boosted beyond his expectations.

To read more about how Sproxil Champion helped Mr Okonkwo’s business recoup market share and increase sales, download the case study here.

Event Retrospective: Sproxil India Hosts Clients, CEO and Partners to Conversation & Cocktails

At the heart of Sproxil’s mission is the desire to make lives safer, healthier, and business more profitable for hard working brands. We are committed to providing our clients with quality solutions, but also actively working to scale their value and impact, whether geographically or by incorporating industry feedback into our processes.

We’ve had a lot of external activity in the past few weeks, the latest of which was a cocktail event hosted by our Indian office. We’ve been busy lately – we recently opened an office in Mali which is our first entry into a French-speaking country.

In February, Sproxil surpassed the 50 million verifications mark, the highest number of interactions processed in our industry. As a consumer engagement company among other things, we know the value of the appreciating the clients who helped us achieve this feat. With an ever increasing customer base as we steadily advance towards the 75 million mark, Sproxil India wanted to celebrate our progress and discuss the future with its clients and partners. And so July 20th was set for a roundtable and cocktail event.

After guests had arrived at the venue, the Hyatt Regency in Mumbai, the event started with a welcome address from Sproxil’s CEO Dr. Ashifi Gogo. Dr. Gogo’s presentation was on the most recent developments in anti-counterfeiting space globally. The next presentation was by Pradeep Dhargalkar, the head of packaging development for Unichem Laboratories Ltd; a big pharmaceutical brand in India. Mr. Dhargalkar gave an overview of preventive measures in the pharmaceutical industry.

The next industry speaker was Shreedhar Parundekar; Head of Brand Protection & Product Safety, for Pidilite Industries Limited, who shared insights on general brand protection strategies and intelligent packaging. The final address of the evening was from Anand Mehta, Sproxil India’s managing director, who shared customer success stories achieved with our solutions.

After the presentations were over, guests were treated to a stand-up set by a comedian as well as dinner and cocktails. Then they took tours of the Sproxil Defender Experience Center, where they interacted with the solution at the various stages of the process. They scratched labels of different genuine and fake products gotten from the market and received appropriate SMS responses to their mobile phones. Real-life images of exactly identical authentic & counterfeit goods were also displayed on a screen for them to observe. They were able to witness firsthand, how authentication labels are often the surest way to know the origin of a product before using it.

For the application stage, there were samples of semi-automatic packaging machines which could be used to apply labels to products, as well as demonstrations of other machines on one of the screens. Another screen was used to display the Sproxil data visualization portal.

Guests went home with a practical demonstration of Sproxil Champion; scratch cards with which they received vouchers for various services. It was an entertaining and informative event, and we would like to thank everyone who honored our invitation. For those who couldn’t, we took some pictures to share!

The road to 75 million verifications; India celebrates Sproxil

Sproxil was founded in 2010 primarily to give pharmaceutical companies and consumers a way to fight back against counterfeiting. This simple system backed by sound technology was so well received that our solutions quickly spread from brand protection to consumer engagement technology, as well as supply chain security.

In the seven years since, our clientele list has grown from pharmaceutical companies to brands from all sectors. We have worked with local companies as well as blue chip multinationals worth millions of dollars. We have received numerous awards, recognition from international agencies, and we are immensely honoured by them. One of our greatest achievements came this February, when we surpassed the 50 million verifications mark: the highest recorded. We are particularly proud of this milestone because of what it stand for; veritable proof that our solution continues to provide value. Each one of those interactions we have processed represents trust; of our clients in us, and their consumers in them.

As we advance towards the 75 million mark, Sproxil India is taking a moment to celebrate the story thus far. On July 20th in India, business executives from various brands, as well as Sproxil’s CEO Dr Ashifi Gogo, will be hosted to a celebration of this milestone. Guests will be treated to discussions on brand protection best practices, a review of anti-counterfeiting and packaging solutions, as well as cocktails afterward. If you are in India and would like to attend this event, please send an email to afrin.kazi@sproxil.com.

SPROXIL LAUNCHES MALI OFFICE IN PARTNERSHIP WITH USAID, THE U.S DEPARTMENT OF COMMERCE, AND ICRISAT

Global Anti-Counterfeiting & Consumer Engagement Company Set To Formally Commence Operations In Mali

Hon. Minister of Agriculture (middle) presents plaque to CEO of Sproxil Mali's first client (left) with support from Sproxil CEO (right). — Hon. Minister of Agriculture (middle) presents plaque to CEO of Sproxil Mali’s first client (left) with support from Sproxil CEO (right).

Bamako – Mali (July 11, 2017) – Sproxil®, a global leader in mobile-based brand protection and consumer engagement technology, is opening a country office in Mali. A two-day launch event will be held on July 11 – 12, to formally introduce its services to corporate entities and the government, as well as facilitate discussions on a cohesive approach to fighting counterfeiting.

Key executives in attendance will also participate in a workshop on the prevention of counterfeit and illegal agricultural and pharmaceutical products. Panelists will include representatives from agricultural input suppliers and other companies, the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT), and USAID, who are partnering with Sproxil to launch this initiative. This project is one of the results of an initiative led by the Commercial Law Development Program at the US Department of Commerce to prevent counterfeiting on a global scale.

“The only person who wins when fake and substandard goods are passed off as original items is the criminal. We are excited to extend our mandate of consumer protection to Mali. Our solution will empower consumers to confirm the authenticity of their purchases and provide brand owners the opportunity to take hold of their businesses” said Chinedum Chijioke, Managing Director, Sproxil, Africa.

Speaking of USAID’s motivation for partnering with Sproxil, Charles Davis, the acting USAID/Mali Economic Growth Office Director noted that, “counterfeiting is a major deterrent to the uptake of improved agricultural inputs, and we believe in the potential of this partnership solution to mitigate this danger.”

Although illegal and counterfeit agricultural inputs are the focus of the workshop, Sproxil’s verification service can be used by brands from any sector. With a mobile phone, Malian consumers will now be able to verify the authenticity of their goods in seconds, by sending the unique codes on the products to Sproxil’s designated verification system. Since the launch of this service in 2010, Sproxil has fielded over 50 million direct consumer interactions for brands globally, the highest number recorded.

About Sproxil

Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s multi-award winning solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing expenditure. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide. Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil’s product suite, please visit http://www.sproxil.com.

About USAID

The United States Agency for International Development (USAID) is the United States Government agency which is primarily responsible for administering civilian foreign aid. USAID’s global mission isto partner to end extreme poverty and to promote resilient, democratic societies while advancing the security and prosperity of the United States.” USAID has worked with the people of Mali for over 50 years to achieve major development gains, particularly in the fields of health, agriculture, and education. The Sproxil Public Private Partnership is supported through the Feed the Future Initiative, which is led by USAID and draws on the agricultural, trade, investment, development and policy resources and expertise of 11 federal agencies.

About CLDP

Established in 1992, CLDP is a division of the U.S. Department of Commerce that helps achieve U.S. foreign policy goals in developing and post-conflict countries through commercial legal reforms. CLDP’s unique, government-to-government technical assistance draws upon highly-experienced regulators, judges, policymakers, business leaders and attorneys from both the public and private sectors to deliver results that make meaningful and lasting changes to the legal and business environments of our host countries.

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Contact

Sproxil Mali

abdoul.diallo@sproxil.com

+223 91 91 91 96

SPROXIL LANCE AU MALI SES ACTIVITIES EN PARTENARIAT AVEC L’USAID ET L’ICRISAT

L’Anti-contrefaçon mondiale et l’Engagement des entreprises consommateurs commencent officiellement leurs opérations (activités) au Mali.

L'hon. Le ministre de l'Agriculture (milieu) présente une plaque au PDG du premier client de Sproxil Mali (à gauche) avec le soutien du PDG de Sproxil (à droite). — L’hon. Le ministre de l’Agriculture (milieu) présente une plaque au PDG du premier client de Sproxil Mali (à gauche) avec le soutien du PDG de Sproxil (à droite).

Bamako-Mali (le 11 Juillet 2017) – SPROXIL, un leader mondial dont le service est basé sur la protection des marques des produits et la technologique d’engagement des consommateurs a ouvert une Direction Nationale au Mali. Les deux (02) dudit lancement seront tenus les 11 et 12 Juillet afin d’introduire officiellement ses produits aux entités corporatives et au Gouvernement, aussi bien pour faciliter une approche de cohésion dans le combat de la contrefaçon.

L’Exécutive Clef en présence participera également à un atelier sur la prévention de la contrefaçon et les agro-alimentaires illégaux et autres produits. Les panelistes seront composés des représentants des Agro-alimentaires d’entrée et autres entreprises, L’Institut International de la Recherche de la Culture pour les Pays Semi-Arides et Tropicaux (ICRISAT), et L’USAID qui sont les associés de SPROXIL pour le lancement de cette initiative (événement).

“Toute personne qui gagne sa vie en faisant passer des marchandises contrefaits, de fausses marques pour des produits originaux est un criminel. Nous avons hâte d’obtenir notre mandat de protection des consommateurs au Mali, autonomisant ainsi lesdits consommateurs afin de confirmer l’authenticité leur achat et fournir aux propriétaires de marque l’opportunité de prendre en main leurs affaires” disait Chinedum Chijioke, le Directeur Général, SPROXIL en Afrique.

En parlant de la motivation de L’USAID pour le partenariat avec SPROXIL, Mamadou Sene “Contrefaire, au-delà de son effet immédiat, est une menace de l’économie pour n’importe quelle nation et nous croyons à la performance (potentiel) de cette solution afin d’atténuer ce danger.”

Même si les agro-alimentaires d’entrée illégaux/contrefaits sont la caractéristique de l’atelier, le service de vérification de SPROXIL peut être utilisé par des marques de n’importe quel secteur. Avec un téléphone portable, un consommateur malien sera maintenant capable de vérifier l’authenticité de leurs marchandises en quelques secondes, en envoyant les uniques codes sur les produits au service de désignation de SPROXIL de code court de vérification. Depuis le lancement de ses activités en 2010, SPROXIL a dépassé cinquante (50) millions d’interactions direct des consommateurs pour les marques, le nombre le plus élevé déjà enregistré.

A PROPOS DE SPROXIL

SPROXIL utilise la technologie mobile la plateforme de détection de fraude propriétaire afin de les sécuriser, L’engagement des consommateurs de données à l’échelle mondiale. Les multiples solutions primées de SPROXIL a été déployées par les multinationaux de fabrications et création de marques à travers les multiples industries afin de prévenir la fraude de la chaîne d’approvisionnement, augmenter la notoriété de la marque et optimiser les dépenses du marketing. Avec une équipe des experts d’Afrique, d’Asie et d’Amérique, SPROXIL a exécuté des projets dans les cinq (05) continents et a pu offrir ses services à plus de cent (100) pays dans le monde entier. SPROXIL est le seul Protection experte de la marque et la fidélisation des consommateurs avec à la fois deux certification d’ISO : l’ISO 9001 et l’ISO 27001. Pour plus d’information et pour une liste complète des produits des SPROXIL, merci de visiter le site web : http://www.sproxil.com

A PROPOS DE L’USAID

L’Agence Internationale des Etats –Unis pour le Développement est l’Agence du Gouvernement des USA qui est le premier responsable pour administrer l’aide aux civils étrangers. L’unité décentralisée de l’USAID des missions des champs résidants est dessiné diriger le Gouvernement des USA (USG), les programmes des pays à faible revenu pour une croissance considérable. L’USAID adopté sa mission à travers ce discours : ^^S’associé pour mettre fin à l’extrême pauvreté afin de promouvoir le résilient, les sociétés démocratiques tout en avançant (rehaussant) la sécurité et la prospérité des Etats-Unis.^^ Du financement au l’assistance technique, l’USAID fournit aux pays en voie de développement des ressources nécessaires pour améliorer la qualité de vie de leurs citoyens.

CONTACT
SPROXIL MALI
abdoul.diallo@sproxil.com
+223 91 91 91 96

Sproxil Testifies At U.S. Senate Committee Hearing

Press

CEO Of Mobile Anti-Counterfeiting Technology Company Outlines Three-Point Plan To U.S. Congressional Committee For Making Intellectual Property Rights More Effective.

Washington, DC (25 April 2017) – Dr. Ashifi Gogo, CEO of Sproxil®, a global leader in mobile-based brand protection and consumer engagement technology, testified at a hearing held by the United States Senate Committee on the Judiciary. Titled ‘Intellectual Property – Driver of Innovation: Making Our Lives Healthier, Safer, and more Productive,’ the hearing was presided over by Senator Chuck Grassley who is chairman of the committee on the judiciary as well as co-chair of the relaunched Congressional Trademark Caucus.

The senator expressed his pleasure at the fact that companies like Sproxil who had been recipients of the Patents for Humanity award from the United States Patent and Trademark Office were testifying at the hearing about how their award winning inventions had helped communities in need across the globe. Senator Grassley noted that innovation not only directly benefits society through the creative output of innovators but through the enormous economic impact it has on the American economy. He concluded by revealing that the Patents for Humanity Program Improvement Act had been reintroduced to encourage and reward companies that innovate and use patented technology to address humanitarian needs.

In his statement on what could be done to make defending intellectual property rights more effective, Dr. Ashifi Gogo gave three courses of action which are:

Secure supply chains and educate consumers to drive purchase decisions which make copyright theft unprofitable.
To encourage partnerships between global e-commerce websites, content distribution platforms, and law enforcement.
Increase inter-agency and private sector collaboration using technology platforms to share intelligence securely.

Dr. Gogo concluded with this quote: ‘Our society needs greater awareness and broad agreement to align our collective actions to reject support for intellectual property violators. We need to promote the discovery of new knowledge and innovations by individuals, corporations, research entities, and various other legitimate organizations, both large and small. I continue to believe that technology can play a key role as we work together to achieve that goal.’

Other witnesses at the hearing were: the acting assistant director of the Intellectual Property Rights Center in Washington, the General Manager Health & Life Science for Intel Corporation Ms. Kay Eron, Dr. Conor F. Madigan, Co-Founder & COO of Kateeva, and Dr. Neal Gutterson, VP of Research & Development at DuPont Pioneer.

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About Sproxil

Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing spend. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide.

They have earned numerous awards and honors, including the 2009 Clinton Global Initiative Outstanding Commitment Award, the 2013 White House Champions of change award, and the 2014 Schwab Foundation for Social Entrepreneurship award for Social Entrepreneur of the year. They were also named the most innovative healthcare company in the world by Fast Company Magazine, ranking #7 overall. In 2015, Sproxil hit the 55 million verifications mark; the highest number of fielded verifications recorded. Most recently, they were nominated for the Unilever Global Development Award category of Business in The Community’s Responsible Business Awards.

Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil’s product suite, please visit www.sproxil.com

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Contact

Sproxil

Ireti Oluwagbemi

ireti.oluwagbemi@sproxil.com

+234 816370 2561