Building Trust and Transparency

Since inception, Sproxil’s goal has been about building trust and transparency through the provision of innovative technology solutions to empower consumers, manufacturers and other business stakeholders against fraudulent trade activities. We launched in Nigeria in 2009 and since then we have expanded our operations into other countries across Africa, Asia, Europe and North America.

With these expansions come a new vision and even more responsibilities which we are adequately prepared to handle, and in line with this, we have updated our vision and mission statements to capture our wider vision for the global business community.

Read our updated statements here.

Mobile Authentication Technology Offers New Hope for Consumers’ Health & Well-being

Counterfeiting is a global problem affecting consumers, brands and the governments. Brands lose billions of dollars in revenue yearly to counterfeiting activities, the same goes for the government who lose tax revenue to this activity and thousands of consumers die yearly from consumption of counterfeit products. Almost everything gets counterfeited, from drugs to food, baby formula, automobile parts, luxury items, etc. making it a growing concern for the global community.

Mobile Authentication Solution (MAS) is a disruptive technology that is changing the game. Key players in product authentication like Sproxil have provided this technology for consumers, brands and other stakeholders to help mitigate counterfeiting. Sproxil, the pioneer of the anti-counterfeiting technology in Nigeria, has made this technology easily accessible to consumers and brands across the globe. Consumers can access this technology on their mobile phones as codes for verification can be sent via SMS, mobile apps, the web, etc. Mobile authentication technology provides immediate responses to consumer verification requests.

This has brought about a new hope to the global community. Consumers can now get good quality products without fear of being tricked into purchasing products of inferior quality that may lead to disastrous outcomes. They can check to verify if the product is authentic at the point of sale, while brands can deploy this technology to check counterfeiting activities related to their products. With over 75 million consumer verifications recorded on Sproxil’s platform, the impact of this technology has been prominent in continents like Africa and Asia.
Sproxil has partnered with multiple brands to protect consumers and to ensure that the affected companies recover their lost market share from counterfeiters and regain consumers’ trust.

We are firmly committed to providing innovative brand protection solutions for brands and consumers across the globe.

Genuine Product Assurance

Sproxil Testifies At U.S. Senate Committee Hearing

Press

CEO Of Mobile Anti-Counterfeiting Technology Company Outlines Three-Point Plan To U.S. Congressional Committee For Making Intellectual Property Rights More Effective.

Washington, DC (25 April 2017) – Dr. Ashifi Gogo, CEO of Sproxil®, a global leader in mobile-based brand protection and consumer engagement technology, testified at a hearing held by the United States Senate Committee on the Judiciary. Titled ‘Intellectual Property – Driver of Innovation: Making Our Lives Healthier, Safer, and more Productive,’ the hearing was presided over by Senator Chuck Grassley who is chairman of the committee on the judiciary as well as co-chair of the relaunched Congressional Trademark Caucus.

The senator expressed his pleasure at the fact that companies like Sproxil who had been recipients of the Patents for Humanity award from the United States Patent and Trademark Office were testifying at the hearing about how their award winning inventions had helped communities in need across the globe. Senator Grassley noted that innovation not only directly benefits society through the creative output of innovators but through the enormous economic impact it has on the American economy. He concluded by revealing that the Patents for Humanity Program Improvement Act had been reintroduced to encourage and reward companies that innovate and use patented technology to address humanitarian needs.

In his statement on what could be done to make defending intellectual property rights more effective, Dr. Ashifi Gogo gave three courses of action which are:

Secure supply chains and educate consumers to drive purchase decisions which make copyright theft unprofitable.
To encourage partnerships between global e-commerce websites, content distribution platforms, and law enforcement.
Increase inter-agency and private sector collaboration using technology platforms to share intelligence securely.

Dr. Gogo concluded with this quote: ‘Our society needs greater awareness and broad agreement to align our collective actions to reject support for intellectual property violators. We need to promote the discovery of new knowledge and innovations by individuals, corporations, research entities, and various other legitimate organizations, both large and small. I continue to believe that technology can play a key role as we work together to achieve that goal.’

Other witnesses at the hearing were: the acting assistant director of the Intellectual Property Rights Center in Washington, the General Manager Health & Life Science for Intel Corporation Ms. Kay Eron, Dr. Conor F. Madigan, Co-Founder & COO of Kateeva, and Dr. Neal Gutterson, VP of Research & Development at DuPont Pioneer.

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About Sproxil

Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing spend. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide.

They have earned numerous awards and honors, including the 2009 Clinton Global Initiative Outstanding Commitment Award, the 2013 White House Champions of change award, and the 2014 Schwab Foundation for Social Entrepreneurship award for Social Entrepreneur of the year. They were also named the most innovative healthcare company in the world by Fast Company Magazine, ranking #7 overall. In 2015, Sproxil hit the 55 million verifications mark; the highest number of fielded verifications recorded. Most recently, they were nominated for the Unilever Global Development Award category of Business in The Community’s Responsible Business Awards.

Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil’s product suite, please visit www.sproxil.com

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Contact

Sproxil

Ireti Oluwagbemi

ireti.oluwagbemi@sproxil.com

+234 816370 2561

The LEADERs Guide for HealthCare Pros

Usually when healthcare professionals think about patients getting counterfeit drugs, they assume the patient ordered a drug from a foreign website pharmacy that’s nothing more than an online front for counterfeiters.
However, in early February the US Food and Drug Administration announced that it had discovered an unlicensed supplier selling fake Bevacizumab injectables (under the brand name Avastin) to oncology practices. Later, press reports mention that the manufacturer tested some of the vials, and the fake product contained salt, starch and other chemicals including citrate, isopropanol, propandiol, t-butanol, benzoic acid, di-fluorinated benzene, acetone and phthalate moiety but none of the active ingredient.

This event has highlighted the need for healthcare professionals of all types, not just pharmacists, to be aware of proper procedures for safely sourcing medication for patients. We encourage all healthcare professionals to look at material published by Partnership for Safe Medicines (PSM), a group of over non-profit groups that have policies and procedures in place to prevent counterfeit medicines from reaching patients.

They have published resources to help healthcare professionals learn about and adopt better medication sourcing practices. You can find them at PSM’s website:

• For nurses
• For physicians
• For pharmacists

NEXT: Anti-Counterfeit Collaboration Turns to Government

The counterfeit issue has become so widespread in the Nigerian marketplace that non-governmental organizations and major brands alike have turned to the government for help. The Anti-Counterfeit Collaboration (ACC) was formed in 2006 and aims to mobilize brand owners, enforcement agencies, and other interested parties (Sproxil being one), in a joint effort to combat counterfeiting.
Interestingly, many non-pharma companies – such as Nokia and KFC – have been leaders in this effort, as they increasingly feel the loss in market share as well. The CEO of KFC Nigeria, who is also the chairman of the ACC, affirms the presence of fake products in the fast food industry, too. In fact, a recent consumer survey shows that somewhere between 60-80 percent of goods sold in the Nigerian market – including pharmaceuticals, luxury goods, software and computer hardware, audio and visual products, motor vehicle parts, and food and beverages – are counterfeit.

Fake products have grown so rampant that they discourage foreign investment, lead to consumer doubt and negative health effects, and lessen the financial stability and brand legitimacy of authentic manufacturers. The ACC maintains that the government needs to put policies in place for better surveillance. For more information, read this article.

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