Sproxil’s Ashifi Gogo Presenting at World Economic Forum Annual Meeting

FOR IMMEDIATE RELEASE

Sproxil’s Ashifi Gogo Presenting at World Economic Forum Annual Meeting

Social Entrepreneur Recipient Examines Business Role In Addressing Societal Issues

Cambridge, Mass. (January 19, 2015) – Sproxil^®, Inc., a leading provider of world-class brand protection, is proud to announce Founder and CEO Ashifi Gogo has been selected to present at the 45^th World Economic Forum Annual Meeting in Davos-Klosters, Switzerland this week. Dr. Gogo will be one of five featured speakers in the highly anticipated Open Forum Session “Should Business Lead the Social Agenda” slated for Friday, January 23, 18:30 – 20:00. The prestigious invitation to participate in the Annual Meeting is due in part to the Schwab Foundation recognizing Dr. Gogo as one of 37 recipients of the 2014 Social Entrepreneur of the Year honor.

According to the Meeting syllabus, the Open Forum Dr. Gogo is participating in examines how “Businesses play an increasingly important role in the global system, and face growing pressure from millennial consumers and employees to align core operations with social impact. Can businesses help to find a solution to global challenges, and should these challenges really be tackled by businesses?”

Dr. Gogo is the primary inventor of Sproxil’s flagship solution, Mobile Product Authentication™ (MPA™), which allows consumers to verify that products they buy are genuine by using a mobile phone and a simple, free text message. The solution uses a scratch card method, similar to that used for replenishing cellular talk-time. This allows users to reveal a one-time-use code on products and text the code to a call center phone number. A response is dispatched from Sproxil, indicating whether the product is genuine, potentially fake, or stolen.

Leading pharmaceutical companies, such as Johnson & Johnson, Merck, Serono, IPCA as well as regulatory organizations in the emerging markets of Africa and India have been leveraging the MPA solution to protect consumers from taking potentially harmful counterfeit and substandard medications since the company launched in 2009. To date, the MPA solution has been used more than 14 million times to verify that products are genuine.

The MPA solution can be used to verify any tangible item, and Sproxil’s solution is currently being implemented and used for products across multiple industries including skin care, supplements and vitamins, electrical cabling, automotive and motorcycle parts and agro-business, to name a few.

Over 40 heads of state and government, as well as 2,500 other leaders from business and society will convene at the World Economic Forum Annual Meeting to discuss The New Global Context.

“It’s an honor to be invited to participate in the Open Forum discussion about the critical role businesses play in the Social Agenda, as well as being recognized as a Social Entrepreneur, joining a list of recipients that are dedicated to making positive, powerful differences in the world,” states Dr. Gogo. “It not only recognizes Sproxil’s work to combat counterfeit products, but also helps us gain recognition beyond the countries we currently operate in, so we can have a greater impact in regions most vulnerable to counterfeiting.”

“Each year the Davos Meeting brings together top political and business leaders from around the world to address critical global challenges. I am honored to join the dialogue,” he continued.

Contact:

Jeff Loucks, PR Manager, Sproxil

jeff.loucks@sproxil.com

+1 (781) 571-9330

Sproxil CEO & Founder Dr. Ashifi Gogo Wins Inaugural Global Humanitarian Engineering Award

Sproxil CEO & Founder Dr. Ashifi Gogo Wins Inaugural Global Humanitarian Engineering Award

**UPDATE: Now with pictures! **

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Boston, MA (October 22, 2013) – Sproxil^®, a leading provider of world-class brand protection for emerging markets, announces founder Dr. Ashifi Gogo was presented with the inaugural Global Humanitarian Engineer of the Year Award on October 22^nd at the IEEE Global Humanitarian Technology Conference, San Jose Airport Garden Hotel, Silicon Valley, California USA. He was honored for his long-standing dedication to humanitarian engineering and ability to act on issues of social injustice.

Under Dr. Gogo’s leadership, Sproxil has developed the Mobile Product Authentication^TM (MPA^TM) solution that allows consumers to verify products are genuine by using a mobile phone and a free (SMS) text message. While the solution can be used for any tangible product, the MPA solution’s first application is addressing the need to combat counterfeit medication.

Upon purchasing medication, consumers scratch a label revealing a one-time use code, then text the code to a secure number provided on the package. As part of the MPA technology, the text message is processed to determine the drug’s genuineness. Within seconds, the end user is notified, via text, of the result. Alternatively, consumers can call a consumer support desk to get results in their local language. The solution is deployed in developing regions of Africa and Asia; it is offered in Nigeria, India, Kenya (serving East Africa), and Ghana (serving West Africa).

The MPA solution is based on Dr. Gogo’s research at the Thayer School of Engineering, Dartmouth College, where he earned the first Ph.D. Innovation Fellowship. Among the recognition Dr. Gogo has received is the IEEE Gold Humanitarian Fellowship in 2009 and in 2013 he was honored by the White House Champions of Change.

His motivation to create a simple, inexpensive way to identify counterfeit products was driven by the 700,000 deaths each year due to fake malaria and tuberculosis drugs. The MPA solution has been used for over 5 million product verifications in less than 5 years.

The Global Humanitarian Engineering awards have been developed to fill a global gap in celebrating the valuable contribution that engineers make towards improving the lives of those less fortunate. In addition, they serve to recognize outstanding achievement, provide role models, and demonstrate less popularly known roles of engineering in society.

This year’s awards were judged by prominent leaders in the field of humanitarian engineering including: Simon Trace – CEO of Practical Action, Petter Matthews – Executive Director at Engineers Against Poverty, and Cathy Leslie – Executive Director of Engineers Without Borders USA. Other award recipients include Qualcomm, Tesla, Google, ReAllocate, Western Digital and the Computer History Museum.

About Sproxil

Sproxil is a venture-backed enterprise that provides world-class brand protection services in emerging markets. The Company’s Mobile Product Authentication solution helps ensure purchased goods are not stolen or counterfeit by allowing consumers to verify product genuineness within seconds through a text message. Compatible with any tangible item, Sproxil’s solution is widely used by leading pharmaceutical companies to curb the multi-billion dollar counterfeit drug industry. The Company has also penetrated non-pharmaceutical industries including personal care, automotive aftermarket and food supplements. Sproxil has won the IBM SmartCamp Boston Award and the 2009 Clinton Global Initiative Outstanding Commitment Award, as well as received regulatory endorsements in Nigeria and Kenya. Headquartered in Cambridge, Massachusetts, United States, Sproxil continues to expand across Asia and Africa.

Sproxil CEO Gogo to speak at FNIH’s mHealth Summit

Sproxil CEO and founder Ashifi Gogo will be speaking at the Foundation for National Institutes of Health’s mHealth Summit on the use of Mobile Technologies in Health and Health Research. The summit is being held October 29-30, 2010 in Washington, DC to help accelerate the successful use of mobile technologies to play a crucial, strategic role in reducing health disparities around the world.
The mHealth Summit is a public-private partnership being convened by the Foundation for NIH, the National Institutes of Health and other agencies to bring together researchers, policy-makers, collaborators and visionaries from around the world to exchange ideas, novel approaches, research and findings surrounding mHealth issues both in the United States and in developing countries. You can find out more about mHealth Summit here.