Tag: consumer engagement

Point Based Loyalty Programs

Loyalty programs have evolved to a new level of sophistication in 2018 and are expected to get even better in the coming years. Brands now use loyalty programs to gain relevant insight about their consumers, and this helps the brand create personalized brand experiences for them. With the right loyalty program and tools, brands can connect with their consumers at different touch points.

Consumer loyalty programs have moved beyond just offering rewards and have advanced over time to enable brands to engage their consumers on various communication channels actively. When done right, loyalty programs can help keep customers coming back for repeat purchases and can potentially turn them to advocates as well as attract new customers to your brand. If done wrong, it can leave a negative impression in the minds of your customers, scaring them away from your brand.

A point-based consumer loyalty program encourages consumers to purchase your products repeatedly. This structure is designed with the objective to increase customer retention and possibly lead to customer loyalty over time. With sophisticated loyalty solutions such as Sproxil’s, products purchased by the consumers come with unique identifiers or codes which consumers can text to the Sproxil’s short code to earn points, these points are then rounded up over a particular period. When a consumer acquires the desired number of points specified by the brand, they then get rewarded for achieving this.

Alternatively, beyond the accumulation of points, brands can specify the number of times a consumer needs to make a purchase for them to earn a reward. Such could be every 5th purchase or 10th or any number the brand decides to adopt. With Sproxil’s technology, this reward process is automated to enable brands run easy and convenient consumer loyalty program.

A point-based loyalty program is not a one size fit for all. Industries are different so also are brands and businesses different. Having an in-depth knowledge of your consumers will help in ensuring that you adopt the right consumer loyalty program that will yield the desired outcome. Sproxil consulting services will guide you as to what consumer loyalty will be suitable for your business and consumers.

Sproxil has helped multiple brands across Africa, Asia, and North America run successful loyalty programs that have made significant impact on their sales and revenue. Let’s help you build a yours today. Click here to contact us.

The 4R’s of Data in Loyalty Marketing

Big data, small data, loyalty marketing, consumer engagement are all the talk of any serious marketing department. If you are wondering how this all translates in the grand scheme of things, wonder no more. These buzzwords are here to stay because the world is migrating to the data age. Whether big or small, data is vital in effective marketing.
If you have an instagram account, you would have realized by now that with every other five pictures or so, there is an ad. There is also a very highly unlikely fact that you would have engaged with that ad. The reason is because there was little or no relevance to you. This is where data comes in. When instagram starts re-targeting their ad with data accumulated, their ads would become effective. Why is that? Consumers are more likely to relate with information they already know or have been searching for in recent times.

When Facebook collects our data (big or small) it helps them retarget the types of ads we get. For example, if I send a message to a friend talking about buying a new laptop, Facebook mines that information (data) and shows me ads of people selling laptops or related content. I would then be more likely to engage with that ad and maybe even proceed to purchase a new laptop because of that ad.

Bringing it back to loyalty marketing, consumer engagement based on familiar content is more effective and this familiar content information can be derived from data mined from consumers. The 4R’s of data in Loyalty marketing are Right Medium, Right Time, Right Offer, Right People.

4Rs of data in loyalty marketing

4R’s of Data in Loyalty Marketing

Right Medium

Whether it is through traditional or digital medium, data helps you understand how your customers prefer to receive communication materials from you. Data also helps you decipher the most effective channels to reach them without them necessarily expressing it.

right medium

Right Time

Data enables you study patterns on times your customers engage with your brand the most. It could be times of the day, months in the year and peak seasons in the year. For example, if your customers shop for excess salt during holiday periods during the year, that would be the best time to run a promo. That insight comes from the data you have gathered and studied.

right time

Right Offer

This ties into all that has been mentioned above. The right offer also comes from quality insights from your data gathered. For example, if a business employs the Sproxil Champion product to run a campaign around their body lotion products, offering your consumers a discount on an extra lotion during the dry seasons is the best offer at that time for them. This increases sales for the company and sensitizes the customer.

right offer

Right People

While companies are always looking to increase sales and market share, it is also important that you acquire quality customers. The ideal customer is the one that would help you market your business in the absence of marketing material from you. For them to do that, they should have a great positive experience with your brand. For that to happen, the company needs to engage with them providing the right offer through the right medium at the right time. This comes from studying the insights you have gathered about them in the past and employing creative strategies to engage them.

right people

Technology enables companies achieve these goals and use data to create more focused messaging to engage consumers effectively. Thereby improving the bottom line, increasing market share and growing as a company. Looking for an effective loyalty marketing solution for your business, do not hesitate to contact us and let us discuss creative options for your brand.