Point Based Loyalty Programs

Loyalty programs have evolved to a new level of sophistication in 2018 and are expected to get even better in the coming years. Brands now use loyalty programs to gain relevant insight about their consumers, and this helps the brand create personalized brand experiences for them. With the right loyalty program and tools, brands can connect with their consumers at different touch points.

Consumer loyalty programs have moved beyond just offering rewards and have advanced over time to enable brands to engage their consumers on various communication channels actively. When done right, loyalty programs can help keep customers coming back for repeat purchases and can potentially turn them to advocates as well as attract new customers to your brand. If done wrong, it can leave a negative impression in the minds of your customers, scaring them away from your brand.

A point-based consumer loyalty program encourages consumers to purchase your products repeatedly. This structure is designed with the objective to increase customer retention and possibly lead to customer loyalty over time. With sophisticated loyalty solutions such as Sproxil’s, products purchased by the consumers come with unique identifiers or codes which consumers can text to the Sproxil’s short code to earn points, these points are then rounded up over a particular period. When a consumer acquires the desired number of points specified by the brand, they then get rewarded for achieving this.

Alternatively, beyond the accumulation of points, brands can specify the number of times a consumer needs to make a purchase for them to earn a reward. Such could be every 5th purchase or 10th or any number the brand decides to adopt. With Sproxil’s technology, this reward process is automated to enable brands run easy and convenient consumer loyalty program.

A point-based loyalty program is not a one size fit for all. Industries are different so also are brands and businesses different. Having an in-depth knowledge of your consumers will help in ensuring that you adopt the right consumer loyalty program that will yield the desired outcome. Sproxil consulting services will guide you as to what consumer loyalty will be suitable for your business and consumers.

Sproxil has helped multiple brands across Africa, Asia, and North America run successful loyalty programs that have made significant impact on their sales and revenue. Let’s help you build a yours today. Click here to contact us.

Loyalty Partner of Choice for Leading Brands

Sproxil provides a convenient and effective solution for brands to run consumer acquisition and engagement programs. Our win-win model ensures that brands can run campaigns tailored to their exact promotional dynamics and in turn acquire new customers as well as increased revenue, while consumers on the other hand receive high-value rewards for their purchases.

We have partnered with multiple brands across various industries, in different countries to help grow their sales andincrease revenue. Sproxil operates a fully automated marketing system that uses SMS, mobile app, social media, and website channels to enable brands reach their target consumers anywhere and anytime.

With over 80 million consumer transactions recorded on our portal which is the highest in our industry, and a team of experts across all critical functions in the organization, we remain the leading service provider of brand and consumer engagement programs. Sproxil has seen to the disbursement of consumer rewards worth millions of dollars, including a Mercedes-Benz, a Kia Salon car, mobile phones, airtime rewards, etc. We have over eight years of experience, and we are one of the most experienced providers of mobile-enabled consumer loyalty and trade loyalty solutions.

Some of our clients include;

Partner with us today to grow your sales through innovative loyalty campaigns that excite consumers and earn their long-term loyalty.

Why your Business Needs to Focus on Customer Satisfaction

The customer is the lifeblood of any business; they are the biggest asset any organization can have. The success of a company is determined by how much value or satisfaction customers derive from the product or service the business supplies. Customer satisfaction is an essential factor in any organization as it helps foster long-term relationships between the business and the customer and determines revenue stream.
Based on their experiences or satisfaction levels, customers make decisions on whether to repeat purchase or not. If previous experience were positive, customers would most likely repurchase that product. If otherwise, they definitely won’t revisit the product. 81% of satisfied customers are more likely to do business with you again if they have a positive experience. This proves that ongoing satisfaction leads to customer loyalty.
Positive customer experience also impacts the bottom line of the company directly. The business retains its existing customers and acquires new ones through word of mouth. Satisfied customers share their experiences with others, recommending your company to their networks. A recent report estimates that 85% of new customers for small businesses are gained through word of mouth. Advocacy has been proven to be the most efficient strategy in acquiring new customers for any business, and this can only be achieved if the customer derives satisfaction from the product or service supplied.

Customer satisfaction measures a company’s growth potential; it provides the metrics business owners can use to manage and improve their businesses. According to Michael Lebouef that “a satisfied customer is the best business strategy of all.” because it is a key differentiator and critical element of a business strategy. It provides the metrics business owners can use to manage and improve their businesses. According to Michael Lebouef that “a satisfied customer is the best business strategy of all.”

A report by Hubspot Academy states that 80% of companies believe that they deliver superior customer service while 8% of customers feel that they experience excellent service. The statement inherently means that some companies think their customers are happy with their services while customers think otherwise. That is why the need to measure customer satisfaction should not be overlooked. It is not enough to assume that since customers are buying from you, they are satisfied or loyal to you. That is why it is important to conduct periodic customer satisfaction survey to gauge your customers’ experiences and how they feel about your product or service. Surveys provide the information you need to identify problem areas associated with your product or service. Identifying problem areas are particularly important as it allows you check for areas that might lead to churn problems and revenue loss.

Businesses who focus on customer satisfaction thrive better than customers who don’t. Keeping your customers happy and satisfied should be a priority as this will lead to more revenue for your business.