Point Based Loyalty Programs

Loyalty programs have evolved to a new level of sophistication in 2018 and are expected to get even better in the coming years. Brands now use loyalty programs to gain relevant insight about their consumers, and this helps the brand create personalized brand experiences for them. With the right loyalty program and tools, brands can connect with their consumers at different touch points.

Consumer loyalty programs have moved beyond just offering rewards and have advanced over time to enable brands to engage their consumers on various communication channels actively. When done right, loyalty programs can help keep customers coming back for repeat purchases and can potentially turn them to advocates as well as attract new customers to your brand. If done wrong, it can leave a negative impression in the minds of your customers, scaring them away from your brand.

A point-based consumer loyalty program encourages consumers to purchase your products repeatedly. This structure is designed with the objective to increase customer retention and possibly lead to customer loyalty over time. With sophisticated loyalty solutions such as Sproxil’s, products purchased by the consumers come with unique identifiers or codes which consumers can text to the Sproxil’s short code to earn points, these points are then rounded up over a particular period. When a consumer acquires the desired number of points specified by the brand, they then get rewarded for achieving this.

Alternatively, beyond the accumulation of points, brands can specify the number of times a consumer needs to make a purchase for them to earn a reward. Such could be every 5th purchase or 10th or any number the brand decides to adopt. With Sproxil’s technology, this reward process is automated to enable brands run easy and convenient consumer loyalty program.

A point-based loyalty program is not a one size fit for all. Industries are different so also are brands and businesses different. Having an in-depth knowledge of your consumers will help in ensuring that you adopt the right consumer loyalty program that will yield the desired outcome. Sproxil consulting services will guide you as to what consumer loyalty will be suitable for your business and consumers.

Sproxil has helped multiple brands across Africa, Asia, and North America run successful loyalty programs that have made significant impact on their sales and revenue. Let’s help you build a yours today. Click here to contact us.

Loyalty Partner of Choice for Leading Brands

Sproxil provides a convenient and effective solution for brands to run consumer acquisition and engagement programs. Our win-win model ensures that brands can run campaigns tailored to their exact promotional dynamics and in turn acquire new customers as well as increased revenue, while consumers on the other hand receive high-value rewards for their purchases.

We have partnered with multiple brands across various industries, in different countries to help grow their sales andincrease revenue. Sproxil operates a fully automated marketing system that uses SMS, mobile app, social media, and website channels to enable brands reach their target consumers anywhere and anytime.

With over 80 million consumer transactions recorded on our portal which is the highest in our industry, and a team of experts across all critical functions in the organization, we remain the leading service provider of brand and consumer engagement programs. Sproxil has seen to the disbursement of consumer rewards worth millions of dollars, including a Mercedes-Benz, a Kia Salon car, mobile phones, airtime rewards, etc. We have over eight years of experience, and we are one of the most experienced providers of mobile-enabled consumer loyalty and trade loyalty solutions.

Some of our clients include;

Partner with us today to grow your sales through innovative loyalty campaigns that excite consumers and earn their long-term loyalty.

Sproxil’s Trade Loyalty Program to Boost Channel Partner Engagement

Sproxil launches its trade loyalty program to support business operations across all sectors. We understand the importance of trade and channel partners in today’s business world and the fundamental role they play in an organization’s business model. Their influence cannot be overlooked or ignored as they serve as the medium through which a company’s product reaches its consumers, making up the different touch points in a product supply chain.

The sales system typically goes through an intermediary, either small or big, and these intermediaries determine if your company’s product gets to the customers or not, and its availability per time. A classic example is a company that is looking to launch a new product (the company can be new or existing). Before getting to the consumers, the company needs to first introduce the product to its distributors and retailers who then introduce and promote the product to the consumers at the point of sale using marketing activation activities. Conversely, a company needing to boost sales of existing products and increase market share would also need to connect and engage with its channel and trade partners.

Sproxil’s Trade Loyalty program offers businesses a convenient way to connect and engage channel partners at every touch point. Our solution will:

Support marketing and sales efforts to boost revenue performance
Provide an end-to-end means for businesses to engage and reward their trade partners
Provide data on trade and channel partners for companies to make more informed and impactful decisions
Monitor trade activities conveniently without the need to be physically present in the market
Run targeted trade campaigns and loyalty reward programs.

The Trade Loyalty Program is a new offering within Sproxil’s award-winning product portfolio – Sproxil Champion which has helped brands – both multinational and indigenous, record significant marketing and sales success. The Sproxil Trade Loyalty Program is designed towards achieving high impact sales and revenue growth for businesses.

Are you considering a loyalty program to connect, engage and reward your channel partners? Contact us today.

75 Million Consumer Engagement Milestone

We are glad to announce Sproxil’s recent achievement of reaching the 75 million consumer engagement milestone – the highest in our industry! This achievement further confirms our position as the #1 Mobile Authentication Service provider and as a global consumer engagement expert. As a social enterprise, we are driven by innovation, value for life, empowerment, and trust, and we are also aware that the fight against counterfeiting will continue to be collaborative; hence, our commitment to continually partner with more brand owners, stakeholders and the government to curtail this global issue.

How will this milestone impact your business?

There is an increased consumer awareness about counterfeiting and their willingness to protect themselves from counterfeit products
Consumer’s heightened trust in brands who take measures to protect them from adulterated, substandard and outright fake products
An opportunity to increase your brand reach using Sproxil’s bespoke solutions to connect with consumers on the go
You can leverage Sproxil’s engagement platform to delight your customers by rewarding them for their brand loyalty
Improved brand equity and affinity opportunities for your products
Opportunity to improve your sales numbers and retain, and grow your market share
Carry out brand health checks using Sproxil’s technology to conduct consumer surveys across multiple locations

About Sproxil
Sproxil uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer-focused product protection and targeted marketing solutions. Its award-winning mobile technology drives revenue and engages consumers at the point of sale through brand assurance, fraud protection, and loyalty rewards. Sproxil’s flagship technology is touted as the most widely used solution of its kind, deployed by several large companies across ten industries and protecting millions of consumers around the world.