Are you currently considering launching a loyalty program? Are you unsure of the impact this will have on your business? We have provided below the top 5 benefits your business can derive from this program.
Ready to start a loyalty program for your brand? Contact us today.
Sproxil launches its trade loyalty program to support business operations across all sectors. We understand the importance of trade and channel partners in today’s business world and the fundamental role they play in an organization’s business model. Their influence cannot be overlooked or ignored as they serve as the medium through which a company’s product reaches its consumers, making up the different touch points in a product supply chain.
The sales system typically goes through an intermediary, either small or big, and these intermediaries determine if your company’s product gets to the customers or not, and its availability per time. A classic example is a company that is looking to launch a new product (the company can be new or existing). Before getting to the consumers, the company needs to first introduce the product to its distributors and retailers who then introduce and promote the product to the consumers at the point of sale using marketing activation activities. Conversely, a company needing to boost sales of existing products and increase market share would also need to connect and engage with its channel and trade partners.
Sproxil’s Trade Loyalty program offers businesses a convenient way to connect and engage channel partners at every touch point. Our solution will:
The Trade Loyalty Program is a new offering within Sproxil’s award-winning product portfolio – Sproxil Champion which has helped brands – both multinational and indigenous, record significant marketing and sales success. The Sproxil Trade Loyalty Program is designed towards achieving high impact sales and revenue growth for businesses.
Are you considering a loyalty program to connect, engage and reward your channel partners? Contact us today.
Sproxil Champion offers brands a chance to engage their customers by rewarding them as well as ensuring they purchase genuine products regardless of the industry. Chloride Exide took advantage of this unique opportunity and decided to run a campaign to reward their consumers for being loyal. The main prize for the campaign was a brand new Mercedes Benz and was open to all consumers of the Chloride Exide brand in Kenya that verified genuine products. There were also consolation prizes of airtime, fuel cards and cash.
There were a number of participants in this 3 month campaign which resulted in 65 people winning airtime daily, 13 people winning fuel cards weekly, 3 people winning cash prizes monthly and the grand prize of a mercedes benz that went to one person. The lucky taxi driver Mr Kibe in Kenya scratched and verified a genuine product and won the Mercedes Benz.
Chloride Exide saw an increase in sales during the three month promotion period as more consumers were engaged with their brand and purchased more products to increase their chances of winning. There was better brand awareness during this period as consumers that were not already customers for this company began purchasing their products for a chance to win. This enabled the company gain additional market share during the promotion period and increased loyalty amongst its consumers.
Is your company looking to increase sales, increase brand awareness, increase market share all while protecting its consumers from substandard products, then talk to a Sproxil Representative and let us help set you up. Fill out our contact form and someone would get back to you.
If you are plugged in, you would have heard by now that data can improve marketing effectiveness. The details may be blurry depending on the environment your business operates in and ease of access to such data. Many companies rely on big data agencies to provide them with information about their consumers. Companies end up spending a fortune to get this information to enable them improve their marketing. How exactly does this help? Does it justify the spend to agencies? Here are three ways data can improve marketing effectiveness.
Market Segmentation
Data enables you break down consumer information into different categories. You can evaluate consumers by age, gender, location, marital status etc and understand why a certain group is purchasing your product versus the group you assumed would make most of the purchases. You have a clearer picture of who your primary and secondary customers are and why. For example, if you are an FMCG brand that specializes in tea production, you may see an increase in sales in green tea because majority of the younger and even older people have been told that green tea is beneficial for detoxing. This helps you plan your merchandise so you can increase stock for your green tea products. This brings us to our next point.
Merchandise Planning
No matter the size of your business, no organization wants to have a full warehouse with products that have not moved for over a month. Data can relieve your company of this burden. As portrayed in my previous example, if the company gathers information that their green tea products are moving faster, they would increase supply of that product and regulate supply for the others to match its demand and that can only be done with data. This also enables the company to switch marketing direction for that product to create more awareness since its moving anyway.
Customer Loyalty
The price wars that companies get into sometimes sway consumers to try other products. If an organization has done the background work to ensure that their consumers are not easily swayed, then no matter the new price offerings, consumers will remain loyal to a brand. What does this background work involve? Some companies run loyalty marketing campaigns to initially capture the information of the buyer. They then further probe these consumers immediately after the campaign to find out reasons why they bought their product and what exactly they would like to see. If their reasons go beyond pricing and the promotion bait, they take that information and improve their products. So when pricing wars begin, they are not easily swayed because the company that ran the promotion has now tailored the new and improved product to exactly what the customer needs. The customer ends up paying for quality and relevance and is likely to overlook the price to get value for their buck.
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