Mobile Authentication Technology Offers New Hope for Consumers’ Health & Well-being

Counterfeiting is a global problem affecting consumers, brands and the governments. Brands lose billions of dollars in revenue yearly to counterfeiting activities, the same goes for the government who lose tax revenue to this activity and thousands of consumers die yearly from consumption of counterfeit products. Almost everything gets counterfeited, from drugs to food, baby formula, automobile parts, luxury items, etc. making it a growing concern for the global community.

Mobile Authentication Solution (MAS) is a disruptive technology that is changing the game. Key players in product authentication like Sproxil have provided this technology for consumers, brands and other stakeholders to help mitigate counterfeiting. Sproxil, the pioneer of the anti-counterfeiting technology in Nigeria, has made this technology easily accessible to consumers and brands across the globe. Consumers can access this technology on their mobile phones as codes for verification can be sent via SMS, mobile apps, the web, etc. Mobile authentication technology provides immediate responses to consumer verification requests.

This has brought about a new hope to the global community. Consumers can now get good quality products without fear of being tricked into purchasing products of inferior quality that may lead to disastrous outcomes. They can check to verify if the product is authentic at the point of sale, while brands can deploy this technology to check counterfeiting activities related to their products. With over 75 million consumer verifications recorded on Sproxil’s platform, the impact of this technology has been prominent in continents like Africa and Asia.
Sproxil has partnered with multiple brands to protect consumers and to ensure that the affected companies recover their lost market share from counterfeiters and regain consumers’ trust.

We are firmly committed to providing innovative brand protection solutions for brands and consumers across the globe.

Genuine Product Assurance

Counterfeit Free World

As we mark World Anti-Counterfeiting Day (WACD), take a moment to imagine a counterfeit free world; a system that is free of fraudulent trade activities. This would essentially mean that you, the brand owner and your consumers get value for money spent on products. In your case as a manufacturer, you gain steady increase in sales, revenue, consumers trust and loyalty. On the part of the consumers, they get their money’s worth, sound health and they can freely trust and be loyal to their preferred brands.

Sadly, this is not the reality of economies of the world today. Counterfeiting remains a global threat to nations, posing health risk to consumers and revenue loss for brands. This issue affects both the developing nations and the developed nations of the world; however it is much more predominant in the developing nations. Substandard or fake products have led to multiple fatalities and deaths even, with consumers being unaware of the originality of the products they intend to purchase and unknowingly consuming these products. The global counterfeiting market is said to be valued at $534 billion and keeps growing annualy.

Sproxil, as an organization is on a mission to make counterfeiting unprofitable and also enable genuine brand owners regain their market share as well as safeguard consumers from counterfeiters. At the core of our business are innovation, social impact, sustainable growth and collaborative competencies. We are well aware that the fight against counterfeiting should be a collaborative one hence, our commitment to partner with brand owners, stakeholders and the government to ensure put an end to this global threat.

To read about our award winning suite of solutions and their benefits to your business, click here and here to contact us.

NAFDAC Launches Mobile Authentication Service in Nigeria with Sproxil’s Technology

Last year, NAFDAC (the Nigerian Food and Drug Regulator) gave an indication that it will be deploying innovative technologies to put the power of authentication in the hands of consumers. We are glad to announce that on 02/02/2010, NAFDAC launched the Mobile Authentication Service (MAS) – another milestone in its long history of fighting fakes in cash-based societies like Nigeria.
NAFDAC’s MAS provides consumers with an easy way to connect with legitimate brand owners as they authenticate products at the point of purchase. In addition to NAFDAC’S recent success in intercepting 100 million Naira (about USD 660,000) of fake anti-malarials at Nigeria’s ports, the trail-blazing regulatory authority has seen value in adopting Sproxil’s MPA technology to further enhance the protection it provides to consumers in Nigeria, while showing the potential Sproxil’s technology could have in several cash-based societies.

NAFDAC is working with stakeholders on sensitizing the public on MAS, and consumers have already started texting to the toll-free SMS authentication hotline and accessing our 24×7 support center. You can learn more about MAS by accessing the FAQ here [PDF].